
Bundeena Local
Project Case Study

Bundeena Local
Project Case Study

The Bundeena Public School Pilot Program, which took place in March-April 2023, was an exciting initiative undertaken by Utilitarian to pilot and test our app’s capabilities, while encouraging active participation within the local community of Bundeena.
The Bundeena project was a significant step towards realising this vision—demonstrating the potential of the Utilitarian app and partnering with five outstanding charity and recycling partners, as well as engaging the local community of Bundeena.
By implementing this project, we aimed to showcase the impact—and future potential impact—of Utilitarian… paving the way towards the start of a cleaner, greener future.
The Bundeena pilot program has demonstrated the transformative power of Utilitarian in inspiring a local community to embrace sustainable practices.

The Bundeena Public School Pilot Program, which took place in March-April 2023, was an exciting initiative undertaken by Utilitarian to pilot and test our app’s capabilities, while encouraging active participation within the local community of Bundeena.
The Bundeena project was a significant step towards realising this vision—demonstrating the potential of the Utilitarian app and partnering with five outstanding charity and recycling partners, as well as engaging the local community of Bundeena.
By implementing this project, we aimed to showcase the impact—and future potential impact—of Utilitarian… paving the way towards the start of a cleaner, greener future.
The Bundeena pilot program has demonstrated the transformative power of Utilitarian in inspiring a local community to embrace sustainable practices.
The Bundeena pilot program was driven by a clear set of objectives.

Present a user-friendly platform that offers guidance through the complex process of product disposal.

Empower local community members to act and to see proof of concept via items being collected for reuse or recycling.

Simplify what can be an overwhelming task when it comes to recycling common household items.

Contribute to a circular economy where resources are maximised and local communities can be involved.
Key partners of the project
The success of the Bundeena pilot program would not have been possible without the invaluable support of our key partners, who share our vision of sustainability and played a vital role in redirecting products for responsible repurposing.





Promotion and marketing support
Throughout the Bundeena pilot project, Utilitarian undertook effective promotion and marketing activities to raise awareness and encourage community participation. Led by a series of customised in-app direct-to-consumer communications, a range of local area marketing initiatives were employed to engage the community.

Facebook community page

In-app EDM Marketing

FAQ kit and educational content

Social events and community
meetings

Information flyers and guides
Testimonials from participants

Outcomes and results of the project
The outcomes and results of the Bundeena pilot program reaffirmed the potential of Utilitarian to drive effective positive change.
Throughout the duration of the program, we collected and redirected an exciting number of products, working directly with our charity and recycling partners.
The collective efforts of the community, in collaboration with our charity partners, resulted in an impressive local contribution to the circular economy.
To learn more about the project, including detailed results and outcomes, download the full Case Study Report, available below.
