Bundeena Local
Project Case Study

Bundeena Local
Project Case Study

The Bundeena Public School Pilot Program, which took place in March-April 2023, was an exciting initiative undertaken by Utilitarian to pilot and test our app’s capabilities, while encouraging active participation within the local community of Bundeena.

The Bundeena project was a significant step towards realising this vision—demonstrating the potential of the Utilitarian app and partnering with five outstanding charity and recycling partners, as well as engaging the local community of Bundeena.

By implementing this project, we aimed to showcase the impact—and future potential impact—of Utilitarian… paving the way towards the start of a cleaner, greener future.

The Bundeena pilot program has demonstrated the transformative power of Utilitarian in inspiring a local community to embrace sustainable practices.

The Bundeena Public School Pilot Program, which took place in March-April 2023, was an exciting initiative undertaken by Utilitarian to pilot and test our app’s capabilities, while encouraging active participation within the local community of Bundeena.

The Bundeena project was a significant step towards realising this vision—demonstrating the potential of the Utilitarian app and partnering with five outstanding charity and recycling partners, as well as engaging the local community of Bundeena.

By implementing this project, we aimed to showcase the impact—and future potential impact—of Utilitarian… paving the way towards the start of a cleaner, greener future.

The Bundeena pilot program has demonstrated the transformative power of Utilitarian in inspiring a local community to embrace sustainable practices.

The Bundeena pilot program was driven by a clear set of objectives.

Present a user-friendly platform that offers guidance through the complex process of product disposal.

Empower local community members to act and to see proof of concept via items being collected for reuse or recycling.

Simplify what can be an overwhelming task when it comes to recycling common household items.

Contribute to a circular economy where resources are maximised and local communities can be involved.

Key partners of the project

The success of the Bundeena pilot program would not have been possible without the invaluable support of our key partners, who share our vision of sustainability and played a vital role in redirecting products for responsible repurposing.

Promotion and marketing support

Throughout the Bundeena pilot project, Utilitarian undertook effective promotion and marketing activities to raise awareness and encourage community participation. Led by a series of customised in-app direct-to-consumer communications, a range of local area marketing initiatives were employed to engage the community.

Facebook community page

In-app EDM Marketing

FAQ kit and educational content

Social events and community
meetings

Information flyers and guides

Testimonials from participants

BUNDEENA PUBLIC SCHOOL

Using the Utilitarian app has given students a deeper understanding of the importance of recycling and their role in maintaining a sustainable future. When students focus on a specific item to reuse/recycle they are learning to make a conscious effort to avoid landfill with unwanted and discarded goods.

BUNDEENA PUBLIC SCHOOL

ASHLEY, MUM, BUNDEENA

Following a talk at the local school, my daughter was excited to tell me in her own words about a ‘very cool’ app and what it does for the planet and our future. Once downloaded, the app was easy to use and the whole family has learnt how to be more sustainable. The kids are learning from it and using the app to see what we can do to deliver a better future.

ASHLEY, MUM
BUNDEENA

GUIDO , REVOLVE R

When Tim offered to trial his Utilitarian platform to collect preloved bicycles the success was beyond all expectations. In a couple of weeks, we collected 74 bicycles within this small community of 2600 residents. We look forward to continuing to partner with Utilitarian to help communities to collect and divert bicycles from landfill and give them a second life.

GUIDO , REVOLVE R

Outcomes and results of the project

The outcomes and results of the Bundeena pilot program reaffirmed the potential of Utilitarian to drive effective positive change.

Throughout the duration of the program, we collected and redirected an exciting number of products, working directly with our charity and recycling partners.

The collective efforts of the community, in collaboration with our charity partners, resulted in an impressive local contribution to the circular economy.

To learn more about the project, including detailed results and outcomes, download the full Case Study Report, available below.

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Accelerating the transition to a more circular world.