Your Impact. One App.

The World Needs

Engagement and Data for a thriving Circular Economy.

Utilitarian is a digital communication platform connecting people with business, to easily manage products and track sustainability impact, at every stage of the product life cycle.

Engage your Community for Action

In a Circular Economy your employees, customers and the community at large will play a very important role in the success of your sustainability strategy.

Whether it is making meaningful change in business operations, implementing product take back or recycling programs - providing the support, encouragement and connection to make this as easy as possible can be the different between success or failure.

You

Most Australians just want to do the right thing.

Easy access to support, solutions, and education from trusted, reliable sources remains a challenge for most.

Government, Brands and other Service providers can ensure people have every opportunity to make the right decisions, take the right actions and be empowered to be a part of the change we need.

And be rewarded for it…

Government

Collecting, treating, and disposing of Australian domestic waste costs local government an estimated $3.5 billion annually*.

Ensuring everyday Australians are actively participating, engaged, and doing what they can to change behaviours remains one of the biggest challenges for all Governments in the decades to come.

*Australian Local Government Association

Demonstration Brand and Product

Ecowave is a demonstration Brand live on the U App.

By scanning the QR code - you can view a product profile and experience the opportunity available to Brand and Customers.

Supported digital products create a direct link between a Brand and Customer beyond the point of sale - avoiding the pitfalls of email, to ensure the customer is supported over the life of the product, and enabling the Brand to better ensure the product is managed responsibly over its lifespan.

The circular economy will re-define the relationship between Brands and Customers - and this can start today.

EcoSound Speakers (Demo)

Meet the Founder

Tim brings a decade of dedicated research and work experience in sustainability and the circular economy. 
He has worked at Veolia for 5 years, where he gained invaluable insights into real-world sustainability challenges.

Tim further solidified his expertise with an MBA in Strategic Management and Sustainability. This unique combination of academic rigor and practical experience equips him to tackle complex issues and develop innovative solutions.

Tim’s skillset extends beyond theory. His experience in sales, marketing, project management and investment allows him to translate vision into action. Additionally, his understanding of policy, government relations, and leadership ensures U by Utilitarian operates within the broader sustainability ecosystem.

Tim Lee

Co-Founder & CEO