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  Live in INTERSPORT, RunnersWorld, and EK Sport stores

You're paying for take-back. What if it could pay you back?

Take-back without data is a cost. Take-back with data is a marketing channel — one that captures emails, rewards customers, and generates product insights at a fraction of paid media cost.

Book a Demo → How it works for you
PROVEN WITH
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The Problem

Take-back is treated as a cost centre

Customers hand in old products. The store sends them to a recycler. No email captured. No purchase triggered. No data. Just a logistics cost.

Meanwhile, the same retailer spends €12–31 per email through paid social and popups — without any product data attached.

Separated material layers from recycled shoes displayed in a glass cylinder in-store
The Solution

Turn every take-back into a customer relationship

The customer brings in an old product, receives a reward, and provides their email. The retailer captures a subscriber worth €40+/year — with brand, category, and product data attached.

No other acquisition channel delivers product-level insight alongside the email.

With Utilitarian
€2.72–3.98
Cost per email captured through take-back
Based on programme design + industry benchmarks
Industry average
€12–31
Cost per email via paid social, popups, or loyalty
WordStream 2025, DMA UK 2024
Why it matters
€40+
Annual value per email subscriber in retail
DMA/Litmus benchmarks (€36–€45 range)

The bigger picture. Better commercial outcomes for retailers mean more investment in circular infrastructure. When take-back pays for itself, it scales. That's not a side effect of the model — it's the point.

Read our thinking on circularity and commerce
Who We Serve

Three audiences. One platform.

Turn take-back into a customer acquisition channel

Run a branded programme from day one — no dependencies, no recycler required. Scales from 3 to 1,500 stores.

For your Marketing team

A new owned channel that captures emails with product data at a fraction of paid media cost. Every take-back is a first-party data point with purchase intent built in.

For your ESG team

Auditable take-back data for CSRD and EPR reporting. Product-level traceability from customer take-back to circular outcome — with the compliance trail built in.

Branded or white-label app experience
Email capture with configurable incentive
CRM integration and purchase analytics
Works independently — no recycler required
Email cost via take-back€2.72–3.98
Email cost via paid social€12.25
Email cost via popups€18–31
Product data per emailBrand, model, condition

Replace manual docket reading with automated tracking

One platform fee covers all your retail clients, all product types, unlimited stores. Give your clients a free customer engagement app as part of your service.

Your competitive advantage

Offer retail clients more than just collection — give them customer engagement and email capture. Differentiate your service from every other recycler.

Operational value

Eliminate docket reading errors, automate weight allocation, generate accurate store-level billing. Resolve disputes before they happen.

Box tracking and weight allocation
Automated store-level billing reports
All clients, all stores, one fee
Free generic app for your retail network
Retail clients includedUnlimited
Product typesShoes, textiles, electronics,
power tool batteries
Store connectionsUnlimited
Generic app for clientsIncluded free

See what happens to your products after purchase

Access lifecycle data, category benchmarking, and sustainability metrics across retailers — through the retail media layer.

For Brand Marketing

Understand which products come back, when, in what condition, and from which retailers. Category share data that no other source provides.

For Sustainability

Product-level circularity data for EPR compliance, sustainability reporting, and lifecycle assessment. Traceable, auditable, linked to real consumer behaviour.

Product lifecycle dashboards
Category share and competitor benchmarking
Cross-retailer aggregation
Accessed through retailers' media offerings
Data typeProduct lifecycle
GranularityBrand / model / condition
BenchmarkingCategory share, anonymised
ComplianceCSRD / EPR ready
What Our Clients Say

Proven in-store with real customers

"We even see customers coming back specifically to hand in their shoes and collect their reward — which shows the system is working very well in terms of building loyalty and repeat visits."
Rowen Slagter-Pormes · Management, RunnersWorld Hoorn
Two people examining a recycled material display at a RunnersWorld store
"What makes this data valuable is not just transparency, but control. For the first time, we can link consumer returns at retail directly to operational circular outcomes."
Danny Pormes · CEO, FastFeetGrinded
"The combination of simplicity, customer engagement, and data-driven transparency is what makes this approach stand out. This is exactly the direction our industry needs."
Ron Bruinenberg · Retail & Expansion, EK Netherlands
"The steps were self-explanatory. Customers responded positively. Customers are very curious about what actually happens to the shoes."
Wim · Entrepreneur, Intersport Ermelo

Your programme could be live in four weeks

One conversation. Let's see if it's a fit.

Book a Demo →