Utilitarian: a
sustainability app with
a key difference

We strive to accelerate the transition to a circular economy
while making life easier for consumers. Join the
Utilitarian.World: a global community of consumers, brands,
and circular economy platforms dedicated to creating a
green, clean, and circular future.

Open YouTube Modal

Utilitarian: a
sustainability app with a key difference

We strive to accelerate the transition to a circular economy while making life easier for consumers. Join the Utilitarian.World: a global community of consumers, brands, and circular economy platforms dedicated to creating a green, clean, and circular future

Open Video

Utilitarian: a
sustainability app with
a key difference

We strive to accelerate the transition to a circular economy while making life easier for consumers. Join the Utilitarian.World: a global community of consumers, brands, and circular economy platforms dedicated to creating a green, clean, and circular future.

Open Video

An intersection for consumers and the brands they love

Utilitarian creates unique value for both brands and consumers via the delivery of consumer incentives that enable a circular economy.
Ultimately, this delivers a compelling network effect for brands.

Brands

Utilitarian enables brands to create and maintain an authentic direct-to-consumer relationship.

  • Provision of a direct targeted channel
    with campaigns and in-app messaging
  • Offers customer retention and engagement
  • Enhances brand awareness
  • Provides visibility of products post-sale to enhance sustainability, facilitate product stewardship, and compliance reporting
  • Secure data and documentation provider

Consumers

Utilitarian is a single digital wallet that enables tailored, rewards- orientated sustainability actions.

  • Offers service reminders, advice, and useful tips
  • Sustainability support and solutions
  • Stores receipts and tracks warranties
  • Access to discounts, rewards, and loyalty programs
  • Single point of product information (for different brands and products)
  • Secure data and documentation provider

An intersection for consumers and the brands they love

Utilitarian creates unique value for both brands and consumers via the delivery of consumer incentives that enable a circular economy.
Ultimately, this delivers a compelling network effect for brands.

Brands

Utilitarian enables brands to create and maintain an authentic direct-to-consumer relationship.

  • Provision of a direct targeted channel
    with campaigns and in-app messaging
  • Offers customer retention and engagement
  • Enhances brand awareness
  • Provides visibility of products post-sale to enhance sustainability, facilitate product stewardship, and compliance reporting
  • Secure data and documentation provider

Consumers

Utilitarian is a single digital wallet that enables tailored, rewards- orientated sustainability actions.

  • Offers service reminders, advice, and useful tips
  • Sustainability support and solutions
  • Stores receipts and tracks warranties
  • Access to discounts, rewards, and loyalty programs
  • Single point of product information (for different brands and products)
  • Secure data and documentation provider

An intersection for consumers and the brands they love

Utilitarian creates unique value for both brands and consumers via the delivery of consumer incentives that enable a circular economy.
Ultimately, this delivers a compelling network effect for brands.

Brands

Utilitarian enables brands to create and maintain an authentic direct-to-consumer relationship.

  • Provision of a direct targeted channel
    with campaigns and in-app messaging
  • Offers customer retention and engagement
  • Enhances brand awareness
  • Provides visibility of products post-sale to enhance sustainability, facilitate product stewardship, and compliance reporting
  • Secure data and documentation provider

Consumers

Utilitarian is a single digital wallet that enables tailored, rewards- orientated sustainability actions.

  • Offers service reminders, advice, and useful tips
  • Sustainability support and solutions
  • Stores receipts and tracks warranties
  • Access to discounts, rewards, and loyalty programs
  • Single point of product information (for different brands and products)
  • Secure data and documentation provider

ABOUT US

Power lies with Consumers

Utilitarian provides a convenient solution that makes life easier for consumers. With Utilitarian, digital recordkeeping has never been easier.

The Utilitarian app is your centralised solution for all your product and customer service needs. With a single digital wallet, Utilitarian brings together key services and product information, making it easier than ever to become a conscious and sustainable consumer.

This one convenient app enables all consumers to improve personal sustainability and contribute to the circular economy. It empowers people to repair, repurpose, return, resell, reuse, and recycle products—in ways that benefit consumers and contribute to saving the planet.

Behind the scenes, Utilitarian collaborates with circular economy platforms, repair and recycling services, governments, NGOs, and sustainable brand partners. Together, we are working towards a common goal of creating a cleaner and more circular future.

ABOUT US

Power lies with consumers

Utilitarian provides a convenient solution that makes life easier for consumers. With Utilitarian, digital recordkeeping has never been easier.

The Utilitarian app is your centralised solution for all your product and customer service needs. With a single digital wallet, Utilitarian brings together key services and product information, making it easier than ever to become a conscious and sustainable consumer.

This one convenient app enables all consumers to improve personal sustainability and contribute to the circular economy. It empowers people to repair, repurpose, return, resell, reuse, and recycle products—in ways that benefit consumers and contribute to saving the planet.

Behind the scenes, Utilitarian collaborates with circular economy platforms, repair and recycling services, governments, NGOs, and sustainable brand partners. Together, we are working towards a common goal of creating a cleaner and more circular future.

ABOUT US

Power lies with Consumers

The Utilitarian app is your centralised solution for all your product and customer service needs. With a single digital wallet, Utilitarian brings together key services and product information, making it easier than ever to become a conscious and sustainable consumer.

Utilitarian provides a convenient solution that makes life easier for consumers. With Utilitarian, digital recordkeeping has never been easier.

This one convenient app enables all consumers to improve personal sustainability and contribute to the circular economy. It empowers people to repair, repurpose, return, resell, reuse, and recycle products—in ways that benefit consumers and contribute to saving the planet.

Behind the scenes, Utilitarian collaborates with circular economy platforms, repair and recycling services, governments, NGOs, and sustainable brand partners. Together, we are working towards a common goal of creating a cleaner and more circular future.

Bridging the gap between brands, consumer and retailers

As a new digital platform, Utilitarian provides a convenient solution for brand owners to give consumers a way to stay connected and engaged.

Utilitarian benefits brands by creating a new era of data and insights with unprecedented business opportunities. All the while, Utilitarian incentivises businesses to engage more effectively with product stewardship.

Utilitarian empowers consumers to prevent waste. Utilitarian benefits consumers by connecting them in real-time with product information and customer service solutions. Going even further, Utilitarian rewards consumers who take positive action with brand discounts, reward points, and other perks.

Bridging the gap between brands, consumer and retailers

As a new digital platform, Utilitarian provides a convenient solution for brand owners to give consumers a way to stay connected and engaged.

Utilitarian benefits brands by creating a new era of data and insights with unprecedented business opportunities. All the while, Utilitarian incentivises businesses to engage more effectively with product stewardship.

Utilitarian empowers consumers to prevent waste. Utilitarian benefits consumers by connecting them in real-time with product information and customer service solutions. Going even further, Utilitarian rewards consumers who take positive action with brand discounts, reward points, and other perks.

Bridging the gap between brands, consumer and retailers

As a new digital platform, Utilitarian provides a convenient solution for brand owners to give consumers a way to stay connected and engaged.

Utilitarian benefits brands by creating a new era of data and insights with unprecedented business opportunities. All the while, Utilitarian incentivises businesses to engage more effectively with product stewardship.

Utilitarian empowers consumers to prevent waste. Utilitarian benefits consumers by connecting them in real-time with product information and customer service solutions. Going even further, Utilitarian rewards consumers who take positive action with brand discounts, reward points, and other perks.

APP FEATURES

01. Behavioural changes

At time of purchase, consumers create ‘Digital Twin Profiles’ of their products. These in-app profiles provide all the information needed to manage the repair, return, reuse, and recycling of the products you own.

02. Consumer rewards

As an incentive, consumers earn points or discounts for positive behaviour and engagement. Customer service is readily available for all goods and products at the touch of a button.

03. Customer Engagement

Utilitarian provides a brand portal to integrate and drive digital engagement. Utilitarian enables brands to maintain authentic D2C relationships and highlight their sustainability achievements.

04. Resource recovery

At meta level, location and volume of scarce resources are pinpointed. This unlocks resource recovery potential and an accelerated circular economy in line with sustainability and regulatory demands.

MADE FOR YOU, MADE FOR THE PLANET

Our Vision

At Utilitarian, we are striving to create a more sustainable world, with future generations in mind. We know that the decisions we make today will affect others tomorrow.

The ultimate vision of Utilitarian is to create a cleaner, more circular future. We are a purpose-driven digital platform and the ultimate location for all who want to contribute to supercharging the transition to a circular economy.

Utilitarian is bringing together consumers, brands, businesses, governments, and circular economy platforms in their shared goal of improving the planet for good by contributing towards a more circular world.

MADE FOR YOU, MADE FOR THE PLANET

Our Vision

At Utilitarian, we are striving to create a more sustainable world, with future generations in mind. We know that the decisions we make today will affect others tomorrow.

The ultimate vision of Utilitarian is to create a cleaner, more circular future. We are a purpose-driven digital platform and the ultimate location for all who want to contribute to supercharging the transition to a circular economy.

Utilitarian is bringing together consumers, brands, businesses, governments, and circular economy platforms in their shared goal of improving the planet for good by contributing towards a more circular world.

MADE FOR YOU, MADE FOR THE PLANET

Our Vision

At Utilitarian, we are striving to create a more sustainable world, with future generations in mind. We know that the decisions we make today will affect others tomorrow.

The ultimate vision of Utilitarian is to create a cleaner, more circular future. We are a purpose-driven digital platform and the ultimate location for all who want to contribute to supercharging the transition to a circular economy.

Utilitarian is bringing together consumers, brands, businesses, governments, and circular economy platforms in their shared goal of improving the planet for good by contributing towards a more circular world.

A clean future is in your hands

Empowering consumers to transform their relationship with products, Utilitarian provides a simple and easy platform that will make life easier. Take charge of your personal sustainability and meaningfully contribute to saving the planet.

Make an impact every time you open your app by changing your consumption behaviours and improving your environmental and social sustainability. With Utilitarian, a sustainable world is in your hands.

A clean future is in your hands

Empowering consumers to transform their relationship with products, Utilitarian provides a simple and easy platform that will make life easier. Take charge of your personal sustainability and meaningfully contribute to saving the planet.

Make an impact every time you open your app by changing your consumption behaviours and improving your environmental and social sustainability. With Utilitarian, a sustainable world is in your hands.

A clean future is in your hands

Empowering consumers to transform their relationship with products, Utilitarian provides a simple and easy platform that will make life easier. Take charge of your personal sustainability and meaningfully contribute to saving the planet.

Make an impact every time you open your app by changing your consumption behaviours and improving your environmental and social sustainability. With Utilitarian, a sustainable world is in your hands.

Testimonials

Our Founder

Meet Co-Founder and CEO of Utilitarian, Tim Lee. A passionate advocate of building a better, cleaner, more circular world, Tim made the decision more than 10 years ago to craft a career in sustainability.

Tim’s personal mission to create a cleaner planet is clear: “It’s pretty simple: If I’m going to work hard and seek success, it’s only right to put that energy into carving a path that leaves the planet in better shape for my kids and the generations after them.”

As Founder of Utilitarian, Tim’s drive to carve a career in sustainability and facilitate real behaviour change in the circular economy has been fully recognised in Utilitarian today.

Our Founder

Meet Co-Founder and CEO of Utilitarian, Tim Lee. A passionate advocate of building a better, cleaner, more circular world, Tim made the decision more than 10 years ago to craft a career in sustainability.

Tim’s personal mission to create a cleaner planet is clear: “It’s pretty simple: If I’m going to work hard and seek success, it’s only right to put that energy into carving a path that leaves the planet in better shape for my kids and the generations after them.”

As Founder of Utilitarian, Tim’s drive to carve a career in sustainability and facilitate real behaviour change in the circular economy has been fully recognised in Utilitarian today.

Our Founder

Meet Co-Founder and CEO of Utilitarian, Tim Lee. A passionate advocate of building a better, cleaner, more circular world, Tim made the decision more than 10 years ago to craft a career in sustainability.

Tim’s personal mission to create a cleaner planet is clear: “It’s pretty simple: If I’m going to work hard and seek success, it’s only right to put that energy into carving a path that leaves the planet in better shape for my kids and the generations after them.”

As Founder of Utilitarian, Tim’s drive to carve a career in sustainability and facilitate real behaviour change in the circular economy has been fully recognised in Utilitarian today.

BUNDEENA PUBLIC SCHOOL

Case Study

An exciting initiative undertaken to pilot and test the Utilitarian’sapp capabilities, the Bundeena Pilot Program partnered with five charity and recycling partners to engage participation with the local community of Bundeena.

In collaboration with MobileMuster, The Reconnect Project, SeatCare, Revolve ReCYCLING, and TreadLightly, the Bundeena Pilot Program saw the redirection of an exciting number of products, resulting in an impressive local contribution to the circular economy.

The program demonstrated the transformative power of Utilitarian in inspiring a community to embrace sustainable practices through the Utilitarian app.

BUNDEENA PUBLIC SCHOOL

Case Study

An exciting initiative undertaken to pilot and test the Utilitarian’sapp capabilities, the Bundeena Pilot Program partnered with five charity and recycling partners to engage participation with the local community of Bundeena.

In collaboration with MobileMuster, The Reconnect Project, SeatCare, Revolve ReCYCLING, and TreadLightly, the Bundeena Pilot Program saw the redirection of an exciting number of products, resulting in an impressive local contribution to the circular economy.

The program demonstrated the transformative power of Utilitarian in inspiring a community to embrace sustainable practices through the Utilitarian app.

BUNDEENA PUBLIC SCHOOL

Case Study

An exciting initiative undertaken to pilot and test the Utilitarian’sapp capabilities, the Bundeena Pilot Program partnered with fivecharity and recycling partners to engage participation with thelocal community of Bundeena.

In collaboration with MobileMuster, The Reconnect Project, SeatCare, Revolve ReCYCLING and TreadLightly, the Bundeena Pilot Program saw the redirection of an exciting number of products, resulting in an impressive local contribution to the circular economy.

The program demonstrated the transformative power of Utilitarian in inspiring a community to embrace sustainable practices through the Utilitarian app.

Blogs

Utilitarian simplifies how to be sustainable.

Sustainability can be complicated. Utilitarian makes it simple.  When it comes to being more sustainable: it’s complicated, we know. In […]

Utilitarian: Who are we and what is our mission?

How does the Utilitarian platform work? And what is the overall purpose behind our mission? At the heart of who […]

Ultimate guide to understanding key sustainability terms.

Sustainability jargon can be complicated. Use our handy guide to help you better navigate the world of sustainable and circular […]

Blogs

Global Partnerships

Global Partnerships

Partner with us

Are you interested in becoming our partner or investing?

Utilitarian is in the process of partnering with brands, organisations, and platforms that are committed to accelerating the transition to a more circular economy.

Investment or partnership with Utilitarian means aligning your brand with our movement and purpose while forming strategic connections with sustainable-minded brands, NGOs, governments, and circular economy platforms.

To learn more about partnering or investing, contact the Utilitarian team today.

Accelerating the transition to a more circular world.