Live in stores across the Netherlands
Your in-store collection programme is a customer acquisition channel.
Every year, customers bring thousands of used products back to the stores that sold them. Almost none of them leave a name. Almost none of those products leave a record.
And by April 2028, EU law will require 100,000–150,000 retail stores to take back textiles.
Your store can use it as a customer channel, starting today.
A platform for retail stores. A customer brings back a returned item, scans a QR code on a poster, and gets a reward. You get their email, the product they brought back, and an audit-ready record of where it goes next. All in 20 seconds. No hardware. No app. No IT project.
No app download. No staff training. The customer scans a poster, the platform handles the rest, and the value flows back into your CRM.
They scan one QR code at the counter. No app download, no staff training needed.
A discount or store credit, your choice. Issued instantly. The customer leaves happy.
Captured with consent. Goes straight into your CRM.
Full visibility on where it went. Audit-ready when the sustainability team asks, or when EPR schemes start asking for brand-level evidence.
Send a targeted offer or loyalty reward. The collection moment paid for itself.
An in-store take-back is a different category of lead. The customer walked in. They own your product. They are in a replacement-consideration window. They handed you their email at the moment of highest intent. Field experiments published in Management Science find that transparency about a retailer's own responsibility practices lifts purchase probability by 6–46%. The take-back counter is where that transparency becomes a face-to-face transaction.
| Signal | In-store collection | Paid social | Popup | Loyalty |
|---|---|---|---|---|
| Verified in-store visit | ✓ | ✗ | ✗ | ◐ |
| Known product owned | ✓ | ✗ | ✗ | ◐ |
| Active replacement window | ✓ | ✗ | ✗ | ✗ |
| Discount issued at capture | ✓ | ✗ | ◐ | ✗ |
| Product-level segmentation | ✓ | ✗ | ✗ | ✗ |
And the volume is real. EU residents generate 16 kg of textile waste per person per year; 82% of it is post-consumer. Almost all of it leaves the retail relationship the moment it enters the home. The customers who bring it back are the customers you want.
Without the platform, the customer walks in, walks out anonymous, and leaves no record. With the platform, the same interaction generates a verified email, a product record, and a sellable lead.
Drag the sliders. The numbers update instantly. Then book a 20-minute walkthrough with your figures.
Three sliders. No form. No submit button.
Numbers are based on industry benchmarks (DMA / Litmus 2024) and our own deployment data. Your figures will vary by store, category, and average order value.
A six-month pilot across Runnersworld and INTERSPORT stores in the Netherlands, including the launch of The Loop circular concept store. 1000+ customers participated. 1500+ scans with product-level data. Email capture at €1–3 per address.
5-store pilot to 9-store ongoing deployment. 1,000+ customers. 1,500+ scans. 12-month customer commitment.
Read the full case study“What makes this data valuable is not just transparency, but control. For the first time, we can link in-store collection directly to operational circular outcomes.”
“The combination of simplicity, customer engagement, and data-driven transparency is what makes this approach stand out. This is exactly the direction our industry needs.”
“The steps were self-explanatory. Customers responded positively. Customers are very curious about what actually happens to the shoes.”
20 minutes. We’ll show you the numbers for your stores.