A 5-month pilot across RunnersWorld and INTERSPORT stores. 600+ customers. 750+ pairs scanned. Email capture at a fraction of paid media cost. No additional burden on store teams.
RunnersWorld has collected shoes with FastFeetGrinded since 2016 — an estimated 100,000+ pairs. Customers brought in old shoes, store teams boxed them, FastFeetGrinded collected. A weight report came back. The interaction ended there.
We added a data layer to the moment that was already happening. The customer still hands in their shoes. The box still goes to FastFeetGrinded. What changed is what happens in between.
The pilot resulted in a committed partnership for 2026, with expansion across additional stores and product categories.
"The steps were self-explanatory. Customers responded positively. Customers are very curious about what actually happens to the shoes."
"We even see customers coming back specifically to hand in their shoes and collect their reward — which shows the system is working very well in terms of building loyalty and repeat visits."
"What makes this data valuable is not just transparency, but control. For the first time, we can link consumer returns at retail directly to operational circular outcomes."
"The combination of simplicity, customer engagement, and data-driven transparency is what makes this approach stand out. This is exactly the direction our industry needs."
The pilot proved the model works at store level. For 2026, the partnership continues — rolling out to additional RunnersWorld and INTERSPORT stores. The infrastructure is poster-based and QR-driven, so expanding means printing more posters, not deploying more technology.
Beyond running shoes, the platform supports additional product categories including textiles and electronics. The EU Battery Regulation is also creating take-back requirements that apply across multiple retail divisions.
No forms. No sales funnel. Just a conversation about whether this fits your business.
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