For Marketing & CRM Teams

Your take-back programme already knows who's ready to buy. You're just not capturing it.

Every customer who brings in a worn-out product is in an active repurchase window. They're in your store. They're ready to spend. Utilitarian closes that loop in 20 seconds.

Every take-back generates a structured record

Email address, product data (brand, model, category), store location, timestamp, and repurchase signal — all from a single 20-second interaction. No other acquisition channel delivers this combination.

€1–3
Cost per subscriber
All signals included
37.5
Emails per store / month
Conservative estimate
€40+
Annual subscriber value
DMA/Litmus benchmark

QR scan. Email. Product. Reward. 20 seconds.

No app download. No staff involvement. No IT integration. The subscriber lands in your CRM automatically — with product data attached and a discount already issued.

CRM integration works standalone with CSV export, or integrates with your existing CRM via API. No native integration required to start.

The repeat visit signal is real

"We even see customers coming back specifically to hand in their shoes and collect their reward — which shows the system is working very well in terms of building loyalty and repeat visits."
Rowen Slagter-Pormes
Management, RunnersWorld Hoorn
"The steps were self-explanatory. Customers responded positively. Customers are very curious about what actually happens to the shoes."
Wim
Entrepreneur, Intersport Ermelo

Questions marketing teams ask

We already capture emails at checkout — how is this different?
Checkout capture gives you an email. Take-back gives you an email with product history, a confirmed replacement need, and a discount already issued. The subscriber profile is fundamentally richer.
Will this integrate with our email platform / CRM?
Yes. Subscriber data is available via CSV export on your own schedule, or via API for direct CRM integration. You can start with export-based workflows on day one.
What does GDPR compliance look like?
The customer explicitly opts in during the QR flow — consent is captured and timestamped at the point of submission. You receive clean, consent-confirmed subscriber records with audit trail.

See what your stores could be capturing

One conversation. Let's see if it's a fit.

Book a Demo →